We are extremely excited to announce a 3 year partnership between Fara Cycling and one of the world’s most respected and demanding adventure cycling events: Badlands Ultra Cycling Race.

For us, this is not just a sponsorship. It is the deepening of a relationship that has existed since the early days of both brands and one that has helped shape how we think about bikes, riding, and adventure.

Long days and longer nights. Physical and mental challenge. Solitude, discovery, and a deep sense of connection — both to the landscape and to a global community of riders who share the same curiosity and resilience. It is a race that strips things back to what truly matters.

We have long admired the Badlands organisation for its commitment to riders and to the local communities along the route. Their work brings attention to one of Spain’s most striking regions, while putting sustainability, responsibility, and respect for the environment at the centre of the event.

The partnership is built on long-term commitment. It includes product collaboration, shared storytelling, and the presence of Fara athletes and adventurers on the start line. It also marks a personal moment for Jeff, who will return to Granada to take on his fifth Badlands.