An independent maker of premium bikes

Fara Cycling is a Norwegian company founded in 2015 by former professional cyclist Jeff Webb together with a passionate group of cycling and design enthusiasts. Originally located in the village of Stjørdal in Northern Norway, we moved to Oslo in 2018, the city we now call home.

Today, our team is made up of 15 men and women split between our offices in Oslo and Taiwan. The thread that binds our staff, our owners together with you, our customers, is that we all love riding bikes and we all believe in supporting local cycling communities. Our passion for cycling is what gives us both a sense of freedom but also one of responsibility: we can do whatever we want, but we would never create a product that we didn’t believe would enhance your cycling experience.

Being a Norwegian company, we embrace the Norwegian design virtues of simplicity, honesty and quality. Our bikes and gear are to be beautiful and practical, clutter-free and efficient.

Fara Cycling is an independent company, still owned by our founders, employees and a handful of supportive investors. This gives us the freedom to dream and the courage to be true adventurers.