An independant maker of premium bikes

We put simplicity, honesty and quality in everything we do.

Founded in Norway by a passionate group of cycling and design adventurers, we embrace simplicity, honesty and quality in everything we do. Our bikes are built for cyclists who see their bike as a vessel for adventures, big or small.

Within the cycling industry, we are a small company with direct control of what we make. This enables us to create products we can stand by and we know will make your ride better.

Our independence gives us a constant source of inspiration to dream and the motivation to act.

Fara is direct-to-consumer - but more

On our website, you can easily build your dream bike in our bespoke bike builder, or browse through our Ride Ready bikes that ship world-wide within 72 hrs. If you want to see, test or service your Fara, visit our Fara Cycling Experience Center in Oslo, or one of our Premium Partners across the globe.

A cycling brand for today and tomorrow


When we started Fara Cycling we saw an outdated cycling industry providing far-from-ideal customer experiences. Technical innovations seldom provided tangible user benefits and inefficient business models only created unnecessarily high prices for you, the end consumer. 


Our approach is different. We make premium bikes, founded on Nordic design principles that look and ride amazing. We offer them on an intuitive and elegant website that allows you to create your dream bike at a sensible price and either have it shipped directly to your door or to pick it up at one of our local partners. 


Our Mission: To be a Global leader in Adventure Cycling


Our frames are engineered and designed from decades of experience combined with Nordic design philosophy. Subtle, smart and with a passion for great material quality, we always challenge ourselves to make our product even better.



Our innovative sales platform and small size allows us to work closely with each of our customers to assemble a bike that best suits your needs. Choose a frame type that best suits your riding style, components to match, then wheels, cockpit and saddle. There are even additional fitting options for the advanced user. No one else makes this kind of freedom accessible online. 



Really good, or really, really good? You only get to choose from the best components, curated to work perfectly with our frames – this way, every choice you make is a good one.



Our seasoned mechanics build your bike to your specifications in our workshop, before we deliver it directly to you. 



We source our components directly from industry leading suppliers and factories. These components are then assembled for you only after you've placed your order. Finally, we ship your bike directly to you completely assembled, tuned and ready to ride. Our way of working allows us to cut out unnecessary middle-men.