Shimano revolutionizes their top-end offerings with 12sp, wireless electronic shifting ULTEGRA and DURA-ACE groupsets!

RIDE. EVERYWHERE.

The city of Oslo is Fara Cycling's home. Known for its eclectic architecture and nautical history, one of its defining features has to be the thousands of square kilometres of pristine forests, called “Marka”, that surround the city.

As a brand heavily in tune with our Norwegian heritage, we draw inspiration from our surroundings. Each of the colours in our palette originates from the stunning natural beauty found in the Norwegian landscapes.

Last November saw FARA Cycling CEO Jeff Webb and former Italian Pro Cyclist Cristian Auriemma tackle the 1150km BikingMan Ultra race on the relatively undiscovered island of Taiwan. Read more about their mental and physical adventure in our latest Journal post!

FARA Cycling is a Norwegian cycling brand focussed on creating a unique purchasing experience when shopping for your next bike. Our goal is to win a place in the hearts of passionate cyclists world-wide by building from our strong Scandinavian values and creating a lasting bonds with our most important aspect – you the customer.

Welcome to a new era for Fara Cycling! Our new website contains a configurator that is much improved, making selecting the bike of your dreams easier than ever. On top of that, we've dropped 2 brand new models for 2021, covering the entire spectre of riding from exhilarating high-performance on tarmac to long tours over rough wilderness paths.

WE BUILD GREAT BIKES FOR FELLOW FREEDOM SEEKERS.

Selecting the right sizing for your frame and components can be intimidating. However, finding the right bike for you does not need to be as complicated as some might have you believe.