As a brand heavily in tune with our Norwegian heritage, we draw inspiration from our surroundings. Each of the colours in our palette originates from the stunning natural beauty found in the Norwegian landscapes.

FARA Cycling is a Norwegian cycling brand focussed on creating a unique purchasing experience when shopping for your next bike. Our goal is to win a place in the hearts of passionate cyclists world-wide by building from our strong Scandinavian values and creating a lasting bonds with our most important aspect – you the customer.

Last November saw FARA Cycling CEO Jeff Webb and former Italian Pro Cyclist Cristian Auriemma tackle the 1150km BikingMan Ultra race on the relatively undiscovered island of Taiwan. Read more about their mental and physical adventure in our latest Journal post!